I by Puredistance

*****
Year: 2008

Notes: blackcurrant, ozonic accord, neroli, tangerine blossom, rose wardia, magnolia, parmenthia, mimosa, jasmine, amber, vetiver, white musk
Being the very first release from this Dutch luxury niche house, I boasts a 32% perfume oil concentration. But, based on its uber exclusive parfum extrait status, it's pretty much a lacklustre affair.

Overall, it's a bog-standard musky floral, with mild green flourishes and a soapy fresh demeanour. With a sweet greeting of blackcurrant, neroli and tangerine blossom, an ozonic accord injects a crisp aqueous cleanness to the proceedings. Any progression is smooth and serene, with the rose, magnolia, jasmine and mimosa gently interweaving throughout. However, its bed of amber, vetiver and white musk is woefully monotonous.

While it's reasonably executed, one is unable to get past its chemical air freshener aroma nor the fact that it's remarkably uneventful. Composed by Annie Buzantian, best known for her creations for Estée Lauder, Tommy Hilfiger, Marc Jacobs and Victoria's Secret, her inexperience in high-end niche perfumery (strictly based on her credentials) clearly shows.

With modest projection and average longevity, it's just another ridiculously expensive example of the emperor's new clothes.


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