Sud Magnolia by Atelier Cologne

*****
Year: 2015

Notes: Florida pomelo, Sevillian bitter orange, blackcurrant from Burgundy, Indian saffron, Bulgarian rose, Louisianan magnolia, Moroccan High Atlas cedar, New Caledonian sandalwood, musk

Comment: Sud Magnolia is part of the Collection Azur
Sud Magnolia commences with a sprightly citrus and blackcurrant combination, before the emergence of some saffron and rose.

But, by the time the woody-musk base reveals itself, one realises just how subdued the supposed star accord is. Overall, it's soft, slightly sweet and inoffensive, yet features a derivative cedar-infused drydown. With regards to staying power and projection, both are also underwhelming.

With the Collection Azur being the fifth line, from Atelier Cologne, one strongly believes that this house should focus exclusively on its first two collections (i.e. Collection Originale and Collection Matières Absolues), as the last two lines have been mediocre at best. With at least seven new fragrances scheduled, for 2015, this niche house seriously needs to slow down and do some much needed culling.

An extra star awarded solely for the pleasant fruity top notes.


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