Year: 2013
Notes: flowers, soap
Comment: Purezza is part of the Gli Invisibili Collection
The name 'gli invisibili' is Italian for 'the invisibles' but, while the releases in this collection are more feeble than imperceptible, Purezza goes one step further.
Purezza is "a scent of freshly washed sheets drying in the sun. The smell of soap and beauty", which is rather an accurate description. However, with so many clean and anti-perfume fragrances already available, there isn't really any point in its existence. As sceptical as one usually is, this clearly isn't art but merely a cash-in on an olfactory theme – exploiting childhood memories and sentimentality as its main selling point.
Yes, it's simple and clean in its general aroma, but it provides nothing more that the use of a good floral laundry detergent and a decent bar of soap can already achieve.
Purezza is "a scent of freshly washed sheets drying in the sun. The smell of soap and beauty", which is rather an accurate description. However, with so many clean and anti-perfume fragrances already available, there isn't really any point in its existence. As sceptical as one usually is, this clearly isn't art but merely a cash-in on an olfactory theme – exploiting childhood memories and sentimentality as its main selling point.
Yes, it's simple and clean in its general aroma, but it provides nothing more that the use of a good floral laundry detergent and a decent bar of soap can already achieve.
