Selfie by Olfactive Studio

*****
Year: 2015

Notes: elemi, star anise, ginger, cinnamon, frankincense, angelica, lily, maple syrup, suede, styrax, labdanum, patchouli, tonka bean, cabreuva, oakmoss, sandalwood
So, a fragrance is named after a modern social phenomena that worships narcissism. Hmmm...

With the inclusion of cabreuva, best described as a warm and sweet woody-floral chord, Selfie is an incoherent chemical mess. With lashings of frankincense, spices and maple syrup, it tries to pass itself off as an olfactory reconstruction of immortelle. It also doesn't help that the quality of the ingredients are cheap and nasty. How this house can even be considered niche is beyond one's comprehension (and not for lack of trying).

Coming across as superficial, crude and hollow, it's an abomination that's best avoided... much like most forms of online social media.


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