Bubblegum Chic by Heeley

*****
Year: 2011

Notes: red fruits, jasmine, tuberose, white musk
Of the three Heeley parfum extraits, there obviously had to be an obligatory creation for women and Bubblegum Chic is it. But, overlooking its contradictory name, its major flaw lies in its crass and juvenile demeanour.

Starting out very strong, it smells like bubblegum and possesses an overtly pink aura. However, it's also syrupy sweet, synthetic-smelling and feminine for all the wrong reasons. Ultimately, it's just another derivative tuberose and jasmine concoction, with fruity bubblegum top notes. As for 'chic', it's far from sophisticated or elegant.

With more worthwhile tuberose offerings from other houses, such as Serge Lutens, Robert Piguet, Histoires de Parfums and Frédéric Malle, Bubblegum Chic will probably appeal more to fragrance novices, teenage girls and those with an unhealthy fetish for anything pink.

Once again, with Heeley, tenacity is still a concerning and on-going issue.


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